Our Commitment to You
Grounds for Data Collection
Subject to your consent and in order to administer our Services (such as processing requests, responding to your requests etc.) we will collect and process your “Personal Data” (meaning any information which may potentially allow your identification with reasonable means).
We also rely on other lawful grounds for processing your Personal Data, namely: the performance of our contractual obligations towards you and your employer, our legitimate interests in provision of our Services including for administering our Website and for compliance with legal and regulatory obligations to which we are subject.
WHAT TYPE OF DATA WE COLLECT?
In the course of using the Services, we may collect certain Personal Data to provide and improve the Services, to contact or identify you, to enable you to access certain parts of the Service or as otherwise indicated in this Policy. We collect the following Personal Data about you:In order to provide you with our Services, you will be required to provide us with your contact details, which may include your name, date of birth, phone number, and email address. In cases where we need to ship your order, we will also process your physical address. In other cases, we may receive some or all of these contact details from your insurance company or vision care plan, with whom we have contracted, so that we could provide you with our Services.
When you send us an email or otherwise contact us we will collect any information, including Personal Data that you choose to include in your inquiry to us.
Our webserver may also automatically collect your IP address, and unique online identifiers. These details are pseudonimyzed (cannot directly identify you) and are collected for the purpose of delivering relevant content and operating and improving our Service (including services from our partners).
We also collect data about the use of our Service and the characteristics and activities of users, in order to operate it and improve it. We may collect the following non-Personal Data:
Technical information – when you use our Services we may collect such data non-personally identifiable data as: your operating system, device type, session start/stop time, time zone, network connection type (e.g., Wi-Fi, cellular), your general location (city and country), and general information regarding your browser and device.
If we combine Personal Data with non-Personal Data, the combined data will be treated as Personal Data.
HOW DO WE USE THE DATA WE COLLECT?
Provision of the Service – we will use the Personal Data you provide us for the provision and improvement of our Service, providing customer support and to respond to your queries. Service announcements – we will use your Personal Data to communicate with you and to keep you informed of our latest updates to our Service and offer you service offers. Analytics, surveys and research – from time to time, we may conduct surveys or test features, and analyze the data we have to develop, evaluate and improve these features, all in order to improve our Services and offerings (including to our business partners), and think of new and exciting features for our users.
Protecting our interests – we may use your Personal Data when we believe it’s necessary in order to take precautions against liabilities, investigate and defend ourselves against any third party claims or allegations, investigate and protect ourselves from fraud, protect the security or integrity of our services and protect the rights and property of the Company, its users and/or partners. Enforcing of policies – we may use your Personal Data in order to enforce our policies, including but not limited to our Terms.
Compliance with legal and regulatory requirements – we may use your Personal Data to investigate violations, and as required by law, regulation or other governmental authority, or to comply with a subpoena or similar legal process.
Marketing and advertising – We may use your Personal Data in the following ways: we may send you promotional material concerning our Service, or our partners’ services, which we believe might interest you; we may also display certain adverts on our Service, which we believe will be relevant for you. We make our best efforts to make sure you see only relevant ads and receive relevant communications from us, including but not limited to, by building an automated profile based on your Personal Data.
Opt-out of receiving marketing materials – You may choose not to receive our promotional or marketing emails (all or any part thereof) by clicking on the “unsubscribe” link in the emails that you receive from us. Please note that even if you unsubscribe, we may continue to send you service-related updates and notifications, or reply to your queries and feedback you provide us. If you do not want us to share your Personal Data for marketing purposes, you may opt-out in accordance with this “Opt-out” section. Please note that even if you opt-out, we may still use and share your Personal Data with third parties for non-marketing purposes (for example to fulfill your requests and orders, communicate with you and respond to your inquiries, etc.). In such cases, the companies with whom we share your Personal Data are authorized to use your Personal Data only as necessary to provide these non-marketing services.
When you visit or access our Services we use (and authorize 3rd parties to use) pixels, cookies, events and other technologies (collectively, “Tracking Technologies”). Those allow us to automatically collect information about you, your device and your online behavior, in order to enhance your navigation in our Services, improve our Services’ performance, perform analytics and customize your experience. In addition, we may merge data we have with data collected through these tracking technologies and data we may obtain from other sources and, as a result, such data may become Personal Data.
WITH WHOM DO WE SHARE YOUR PERSONAL DATA?
Internal concerned parties – we share your information with companies in our group, as well as our employees, as needed to provide our Services.
Employees – Your use of the Services and any Personal Data we collect during your use of the Services is performed in connection to fulfilment of the Services. Personal Data you provide during your use of the Services is provided to us by your employer, or on its behalf.
Providers – We share your information with business partners such as storage and analytics providers who help us provide you with our service. These third parties may have access to your Personal Data so that they may perform these tasks on our behalf, but they are obligated to comply with the highest security standards and applicable data protection legislation, and may not use your Personal Data for any other purpose.
Compliance with laws and law enforcement entities – we cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any data about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect our or a third party’s property and rights, to protect the safety of the public or any person, or to prevent or stop any activity we may consider to be, or to pose a risk of being, illegal, unethical, inappropriate or legally actionable. We also may be required to disclose an individual’s Personal Data in response to a lawful request by public authorities, including meeting national security or law enforcement requirements.
HOW WE PROTECT YOUR INFORMATION
We have implemented administrative, technical, and physical safeguards to help prevent unauthorized access, use, or disclosure of your Personal Data. Your data is stored on secure servers and isn’t publicly available. We limit access of your information only to those employees or partners on a “need to know” basis, in order to enable the carrying out of the agreement between us. While we seek to protect your information to ensure that it is kept confidential, we cannot absolutely guarantee its security. You should be aware that there is always some risk involved in transmitting information over the internet. While we strive to protect your Personal Data, we cannot ensure or warrant the security and privacy of your Personal Data or other content you transmit using the Service, and you do so at your own risk.
We will retain your Personal Data for as long as necessary to provide our Services, and as necessary to comply with our legal obligations, resolve disputes, and enforce our policies. Retention periods will be determined taking into account the type of information that is collected and the purpose for which it is collected, bearing in mind the requirements applicable to the situation and the need to destroy outdated, unused information at the earliest reasonable time. Under applicable regulations, we will keep records containing Personal Data, communications and anything else as required by applicable laws and regulations.
California User Rights
If you are a California resident, California Civil Code (Section 1798.83) permits users of the Services who are California residents to request and obtain from us a list of what Personal Data (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year and the names and addresses of those third parties. Requests may be made only once a year and are free of charge. Under Section 1798.83, California residents are entitled to request and obtain such information, by e-mailing a request to [email protected]
EU User Rights
As an EU resident, you may request to:
a. Receive confirmation as to whether or not Personal Data concerning you is being processed, and access your stored Personal Data, together with supplementary information.
b. Receive a copy of Personal Data you directly volunteer to us in a structured, commonly used and machine-readable format.
c. Request rectification of your Personal Data that is in our control.
d. Request erasure of your Personal Data.
e. Object to the processing of Personal Data by us.
f. Request to restrict processing of your Personal Data by us.
g. Lodge a complaint with a supervisory authority.
Please note that these rights pertain to EU residents only, are not absolute, and may be subject to our own legitimate interests and regulatory requirements. A list of Supervisory Authorities is available here: https://edpb.europa.eu/about-edpb/board/members_en
Users Outside the EU – Some of the aforementioned rights are applicable in certain jurisdictions outside the EU as well. Users residing outside the EU are welcome to contact us for any questions or requests at the details below.
TRANSFER OF DATA OUTSIDE THE EEA
If you reside in the European Union (“EU”), please note that some data recipients may be located outside the EEA. In such cases we will transfer your data only to such countries as approved by the European Commission as providing adequate level of data protection, rely on our self-certification under the EU-U.S. Privacy Shield Framework, or enter into legal agreements ensuring an adequate level of data protection.
To request to limit the use and disclosure of your personal information, please submit a written request to [email protected]
OUR POLICY TOWARD CHILDREN
We understand the importance of protecting children’s privacy, especially in an online environment. Our Services are not designed for or directed at children under the age of 16 years old (“Minors”). We do not knowingly collect Personal Data from Minors. If a parent or guardian becomes aware that his or her child has provided us with Personal Data, he or she should contact us using the details provided above.
HOW TO CONTACT US?
If you wish to exercise any of the aforementioned rights, or receive more information, please contact our Data Protection Officer (“DPO”) using the details below:
DATES TO THIS POLICY